Pounds is conflicted in the “Francis Ford” video

Pounds is conflicted in the "Francis Ford" video

Rochester, New York’s Pounds gives us a personal look into his hometown with his “Francis Ford” music video. The VHS-produced track lives on the rapper’s October release, Rules and Parameters, that further demonstrates his skill and tendency for delivering lyrically vivid mafioso style rap.

The New York rapper is conflicted not just on the track, but in the video as well. Otto captures this with scenes of Pounds contemplating his life as a hustler and as a father, two hats he wears proudly but, again, with severe conflict.

Watch the Otto The Director-directed visuals below.

pounds Rules and Parameters