Tory Lanez‘s Memories Don’t Die album is in the works and he drops the “Shooters” video. Police brutality is a major talking point in America and he weaves that element into his visuals.
It opens with a scene where Lanez and an accomplice seek and find revenge against a police officer who killed his cousin. It’s dark and bleak in nature as the whole thing is being watched by two more officers who engage with and kill the duo afterwards.
Things seem a bit out of place as Tory segues into themes that don’t match up with the initial tone. We get images of women, nice cars, etc. while also sprinkling in shots of things that might be more related to the original point. In regards to this, he adds. “The song may not be the most ‘conscious’ song, but it’ll make you listen so much that you’ll want to watch the video,” he said. “You’ll get the message from there.”
That being said, maybe it will work out positively. If the goal was to make a hot song and allow the visuals to create a discussion with the audience, I hope it gains legs and helps move positive change in some fans’ minds.
Tory Lanez in a message at the beginning of the footage:
“I made this intro because I felt that this was art that I needed to get off my chest as a result of the things many people have seen or experienced daily. I do not endorse any form of brutality. I do not feel like violence is the answer. However, in times of duress like we’re experiencing now, as a community, I believe that it is our responsibility to share our fears and concerns so that we may learn to support one another better. I hope that this video makes you feel something – no matter what it is that you feel. As always – I am grateful to all of those who support me or for anyone who gave me the opportunity to express myself.”
According to Lanez, the video was inspired by JAY-Z’s “Time: The Kalief Browder Story.” “His story had me surfing the internet to research all the different cases of people who were wrongfully charged and looking up the rate of how many unarmed black people get shot in a year – well in the last year – and then how many of those officers were indicted,” he told Billboard. “It was over hundreds of deaths and the percentage of the officers who were convicted was below one percent.”