Hpnotiq was created in 2001. The blue liquer gained popularity through association with hip-hop superstars such as Diddy, Jay Z, Kanye West, and Missy Elliott. It was immortalized in the opening line of F.L.Y.’s “Swag Surfin” – “I’m on Hpnotiq, exotic. This polo on my body.” It’s only right that the brand has returned to its roots with Hpnotiq Iconiq Mixtape Vol. 1.
The mixtape, which was released in conjunction with Elevator Mag, features 16 original tracks from Elevator emerging artists and the Hpnotiq community. Stream Hpnotiq Iconiq Mixtape Vol. 1 below.