Kelela drops a fun, dynamic visual from her forthcoming debut album
Magical color schemes are always a win, so I’m excited to see them in music video performances. Kelela shines bright in the “LMK” visuals. She has a vibe and aura about her that reminds me of icons past, but I’m very interested how she will potentially solidify herself as a great in her own right.
“The song is directed at a man who’s being weird instead of being honest,” Kelela tells The FADER. “Does casual have to be careless? Is wifey the only woman who deserves your respect, and why do you think I want more when I demand it? These are my questions…”
‘LMK’ is a battle cry and the video, directed by longtime Björk collaborator Andrew Thomas Huang, is a surreal visual that sees Kelela moving through hazy, club-like environments with authority and a take-no-prisoners attitude.
Reflecting on the video, Huang says, “We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video. The message of this video is empowerment: it’s for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It’s a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela – she’s making herself vulnerable and kicking down doors in the process.”