Rick Ross – “Idols Become Rivals” (Video)

Rick Ross Idols Become Rivals Video

March was a big month for Rick Ross as it saw the release of his Rather You Than Me album. He revisits the project by delivering the official music video for “Idols Become Rivals.” It’s no secret that the single heavily references Cash Money’s Birdman for questionable business practices. . .issues that Ross does not shy away from.

“I think the culture has f*cking accepted that Wayne would not put out another album,” Ross told Billboard back in March. “And that’s not the way the game [should be]. That’s not the way we designed this. That’s not the way this is supposed to be. When we come up from the mud together, it’s not supposed to be this way. Birdman is supposed to be in that f*cking building making those f*cking people give him money to take care of his man. They supposed to be in the f*cking [building], flipping over desks in those f*cking offices, fighting to get money. Not f*cking suing each other, fighting lawsuits, and everybody starving.​”

The video is directed by Ryan Snyder, who previously worked on Ross’s “Trap Trap Trap” visuals with Young Thug and Wale. Watch below.