New York native, Brown Bag All-Star and lyrically inclined emcee Koncept has been on an exponential growth curve recently, and this past year he took the wave straight across the globe. Currently residing in Seoul, South Korea, Koncept is gearing up to release his next album. The project title, 14 Hours Ahead, conveniently showcases the time difference between Seoul and his NYC home in the states.
Produced by Optiks and directed by Fantastic A.J. in Seoul, “Hug Someone” demonstrates the power of little deeds going a long way. Compliment a stranger, smile at someone walking by, hug someone. Everybody is going through something, and most are either too shy or ashamed to admit it. A small sign of affection could make them feel like that weight dropped from their shoulders, even if it is only temporary.
Watch the video for “Hug Someone” below.
“In a time in the world where there’s a lot of trouble with Presidency and power, stress in the economy, healthcare changes, worry about war, depression, suicide, overdose, and many other hardships that we face on a daily basis, Koncept felt the need to make music to lift us up. As simple as it may seem, sometimes people can really use a hug. A hug to let them know that you’re thinking about them, and that you care. A sign of affection, warmth and comfort. We cry, we feel pain, we have many of the same struggles. That we are in this together, and we can get through it together. Give someone a hug today. it can really make a difference. In the music video for “Hug Someone”, Koncept goes to the streets of Hongdae in Seoul, South Korea with a sign that says “Hug Me”. The compassion, and the energy of a hug goes a long way, and brings smiles to faces and hearts. You can feel it in this song and video.” – Koncept
“Hug Someone” is currently available on all digital outlets, and 14 Hours Ahead drops June 9th via Koncept’s label in the US, Champagne Konny, Inc. Subsequently, it will release with Sony Music Asia through all of Asia.