Bryson Tiller returns to plead his case on “Let Me Explain”
Kentucky’s T R A P S O U L prince Bryson Tiller, is back singing his heart away over a Missy Elliott, “Friendly Skies” sampling Phonix beat. He’s smooth. He’s cool. He’s all the things that we expect from him. It’s a lowkey soundscape that let’s Tiller open up in the storytelling fashion he does, at times. There is a narrative at play that he has ridden for the longest time. It’s like he is detailing this life of soulful sadness because he loves a woman, but isn’t at a point to give it all he has.
He does what he does very well. It’s almost like he draws the listener into his enchantingly dark R&B world with the utmost charm, all the while you feel really bad for the lady in question. He isn’t a bad guy, by any means, but you wouldn’t want to be in that woman’s place.
As a strategist I look for opportunities for growth and how we can set ourselves up for success. Naturally, I can’t help but to apply that to the music world. My questions are: “What is different? What has changed since the last recordings we have heard from Bryson? And of course, where do we go from here?
As I sit back and listen, I can’t even pretend to not like the track. However, I can sit here all day and strategize Bryson’s future successes as if RCA executives care what I think. I’ll pick it apart with the best of them and what I finally come to is the realization that Bryson might not change until he has to. I can’t fault that, but I would recommend staying ahead of the crisis curve like any good brand/business should. GET DOUG MORRIS ON THE PHONE!
A wise, mature woman is going to see right through these songs because she is going to listen to the tale and understand that she wants no parts. She might know someone that fits the narrative of the women he sings about. She may even have been her. The sound is mature enough to attract that demographic, but the content very well might become mundane, after a while.
Maybe listeners will tune in because they genuinely like the music. Maybe they have attached their egos to Bryson’s brand and success. However, we have to keep in mind that the heavily saturated world of modern R&B talent (arguably pulling off the same spiel) continues to grow. I wonder where that leaves Tiller in 5-10 years from now.
I think Tiller’s successes, so far, are well-earned and to be commended! T R A P S O U L went RIAA certified platinum and #2 on the Billboard US Top R&B/Hip-Hop Album chart. I can’t take anything from him. He brought something unique to the forefront in the T R A P S O U L album and era, but I believe it’s time to consider moving forward. As a young man he needs to grow, develop, and evolve in his personal life. His music should do the same, also. As he reconciles with his lady on “Let Me Explain,” I hope he takes it a step further like R&B greats of the past and gives her a deep, transparent, and honest love that she deserves.