Equipped with sharp lyrics and personality to match, Nashville’s own @worldofbrown (Brian Brown) provided “HeyHeyHey!” to @TheMixCrew‘s #TheTwitterMixtape. Refreshing flows, spot-on cadences, and a catchy hook make for a damn good track. With the song nearing almost 100k plays on Soundcloud alone, safe to say that Brown is here to for the long haul.
How did you hear about #TheTwitterMixtape?
I originally heard about #TheTwitterMixtape from the winter installment. My man @MyNig, whom I owe a huge thank you to for the opportunity to be on this project & the previous one. He reached out to me & told me about it. I submitted my song “Dollar Menu Ballad” & was blessed enough to make the ‘Winter’ installment of #TheTwitterMixtape. Now it’s Spring time and I’ve got another tape to take over. But nah, just super thankful for the opportunity.
What is the story behind the song you submitted?
Well, at the time of recording this song, it had been a minute since I had released any new material, and I was looking to drop something, but the motivation wasn’t there. It was a really rough time for me. While I was at work, the producer of this track, D. Holt, sent the beat, and was like, “I got one for you, but you GOTTA rap over it. Don’t sit on this shit at all.” I put on my headphones to check it out and instantly fell in love. Drunk two 40s when I got home and got to work. Think it turned out pretty well. [laughs]
Musically, what is your creative process like?
My creative process is interesting. For me, I know the words, concepts and ideas will be there. It’s what I do, and I’m confident in what’s being said, and what I believe in. I actually like to think of the cadences and flow patterns first before I say anything. I like to keep the listener on their toes and attentive to what’s going on. Flow switches, if done correctly and efficiently, can really take a song to a place one wouldn’t expect it to go. Writing verses is like a roller coaster or something. It’s fun.
Absolutely! There are a bunch of artists I could name, but the main ones would definitely have to be people like OutKast, Kanye West, A Tribe Called Quest, Freddie Gibbs, Curren$y and a few others, but that’s on the rap side of things. I try not to listen to too much rap though. My favorite genre is R&B because R&B singer/songwriters are really good at making the minute things seem so much larger. Not saying rappers don’t do that, but certain artists I look up to, such as KING, D’Angelo, Thundercat, Toni! Tony! Toné!, Erykah Badu, BJ The Chicago Kid, Amy Winehouse and plenty more; they really pay attention to the details. Love Little Dragon and Unknown Mortal Orchestra too.
Aside from music, are there other ways you express creativity?
Does watching cartoons count? Is tweeting an art? I haven’t found any other ways just yet, but if anybody has any ideas, please shoot them my way. I’m a big comic book guy. About to start Coates’s ‘Black Panther’ soon.
What can we expect from you in the future?
Well there’s a few things I have to keep under wraps because I’m planning and funding them myself, but my next project, titled Journey, is coming in the fall. Really looking forward to sharing these new jams with the world and showing the growth from my first tape, the 7:22 EP, until now.
Where can new fans learn more about you and your art?
If anybody is interested in what I do, or wants a good laugh or some uplifting, my Twitter, IG and my Soundcloud are all @worldofbrown. the SnapChat thing ain’t my wave just yet cause I like to live and go outside. So I can’t stare at a phone all day. I’m 23 going on 70, I swear. Hug a tree today.
You can stream @TheMixCrew’s #TheTwitterMixtape: A Spring Experiment on Apple Music and Spotify. You can download the project for free on TheTwitterMixtape.bandcamp.com. Thank you for supporting indie artists!
Listen to “HeyHeyHey!” below: