Toronto production and vocal duo Majid Jordan released their self-titled debut album this past week. I’ve listened to their EPs and I thought they were okay (sidebar: their flip of Change’s “Hold Tight” is solid). As a lover of the house music and R&B combination, their sound was something I could get into. Naturally, I was inclined to check out their album. Majid Jordan is groovy. The music fits in with what’s out now, which can be a good or a bad thing depending on how you look at it. It’s good because that means people who like what’s out there will like this, but bad because some people may be tired of hearing the same kind of thing, even if it is from someone new.
For those of you who aren’t too familiar with Majid Jordan, the two members are Majid Al Maskati and Jordan Ullman and they are signed to Drake’s OVO Sound label. Majid Jordan was thrust into spotlight after being featured on Drake’s hit song, “Hold On, We’re Going Home.” They have two projects out already, August 2013’s afterhours (released under the name Good People), and July 2014’s A Place Like This. Those projects are easy listens, so if Majid Jordan happens to pique your interest, definitely go back and check those out.
Looking over their social media pages, they appear to have a fairly good following. Their songs on SoundCloud have a decent amount of plays and likes. If this is any indication of their fan base or popularity, then I think it’s safe to say Majid Jordan is well-liked. It’s not unfair to say that their association with the “6 God” isn’t partially responsible for this. I also don’t think it’s unfair to say that because of their association to Drake that there were high expectations for Majid Jordan debut album.
There is one song that stands out, and that song is “King City.”
It’s sensual and mellow, unlike the other songs on the album, which are a little more upbeat. The vocals glide smoothly over calming production. And even at three minutes and twenty one seconds, it feels like an interlude.
This album is cohesive because the songs sound similar. Overall, the production is dark, yet groovy and contains elements of house, R&B, and pop. Majid Jordan is really good at making music you can dance to, but when it comes to their debut album, they fall short in making songs that really stand out from one another. Do any of the songs have the potential to do well commercially? Probably. And even if they don’t get a lot of radio play, I definitely think their music will do well in the club scene because of its danceability.
Majid Jordan doesn’t make bad music. They are definitely talented, but for a debut album, they didn’t come as hard as I thought they could have. A lot of the songs on the album seemingly run together and end up sounding like one long song. Even the Drake-featuring “My Love” doesn’t really engage you.
That’s not just the case with this album, but also their previous projects. The potential to make better songs is there, because I heard it on songs like “King City” and “Day and Night,” and I’ve heard it on some of their older songs. And if afterhours’ “Hold Tight” is any indication, I think they also do well at making funk music that’s current.
If you weren’t a fan of Majid Jordan prior to this album, I don’t think this project will necessarily convert you. Majid Jordan isn’t an awful album. It’s decent in the grand scheme of things. I just feel like it’s missing something. It could be that they were playing it safe and holding back because they didn’t deviate too much from what they’ve done before. Even though Majid Jordan didn’t live up to [my] expectations, I’m not going to write them off as a flop, and I still look forward to hearing more from them, and hearing how their sound evolves.
Purchase Majid Jordan on iTunes.
Stream Majid Jordan here.
Connect with Marissa via Twitter at @marissamakesart to tell her what you think of Majid Jordan and the group’s future at OVO Sound.